Company Overview <Tab/>McDonald's has built itself into the number one food service retailer in the world with over 30,000 restaurants in 119 countries; it serves over 47 million customers daily. The company's mission is to leverage the unique talents, strengths, and assets of our diversity in order to be the world's best quick-service restaurant experience (McDonald's.com, 2004). Founded in 1937 by brothers Richard and Maurice McDonald, the company began as a simple food processing …showed first 75 words of 9987 total…

…showed last 75 words of 9987 total…like McDonald's to enter the space will little inherent barrier. With its established global presence, the company has a unique opportunity to find another avenue of growth to complement its food service business. As technology continues to advance, McDonald's can use proactive pricing and its well-refined promotion and marketing machine, combined with its efficient monitoring mechanisms, to identify and add new revenue streams as well as improve its core food service business in the years