1.<Tab/>Introduction 1.1<Tab/>Purpose The purpose of this report is to analyse problems of Euro Disney's Land and recommends alternatives and solutions. 1.2<Tab/>Scope In examining the problems and recommending the solutions, the report considers causes of the problems. Not only does it provide alternatives and solutions, but also presents issues that Disney should consider when next entering a foreign market. 1.3<…showed first 75 words of 5166 total…

…showed last 75 words of 5166 total…the local culture and also allow local executives to benefit from the expatriate international business experience. When next entering a foreign market, Disney should place an emphasis on host-country culture and environmental scanning in its management and business strategies as outlined in this paper. This will ensure that the problems experienced at Euro Disney in the early stages of operation are not repeated and that Disney's business continues to enjoy success in its new markets.