"Why is the study of consumption central to how we understand how the media works?" The study of consumption is essential to understanding how the media works because all media are consumed in a particular way. Therefore, understanding how and why different media are consumed is essential in learning why different types of media are successful or not. In order to understand consumerism we first of all need to understand the consumer. Unlike the term "…showed first 75 words of 949 total…

…showed last 75 words of 949 total…advertising leads to extra pages in newspapers and magazines, extra television channels and more new web-sites almost every day. Therefore, as consumption becomes a more and more important part of our lives so does the media. It is clear that one of the reasons why consumption is central to how we understand the media is because consumerism provides the mass media companies with substantial revenues and therefore, exercise considerable control over the way it works.