Why is it so hard for organizations to manage change? Jick (1993) defines change as "a planned or unplanned response to pressure and forces. Change is inevitable and organizations, which do not respond to change, are likely to struggle and may eventually, die. Change however can be painful and therefore needs to be managed, as the empirical evidence points to approximately 66% of major changes as failures. Fortune 500 executives claim that this is not because of a …showed first 75 words of 944 total…

…showed last 75 words of 944 total…any change to be successful. Conclusion Change like death and taxes is one thing we can be certain of and often it comes with many challenges. Organizations in order to change positively must rid it of any forces, which resist change and create a climate of acceptance and trust that will reinforce the new state of the organization. In order to do this the change has to be managed despite the difficulties in accomplishing this.