Why did the Disney Brand devaluate over years?
Title: Why did the Disney Brand devaluate over years?
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1286 | Pages: 5 (approximately 235 words/page)
Why did the Disney Brand devaluate over years?
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1286 | Pages: 5 (approximately 235 words/page)
"It is often said that our company's most valuable asset is the Disney name. Well you will get no argument from me. I kind of like the name myself, but in recent times there has been a tendency to refer to it as the Disney brand. To me this degrades Disney into a thing to be bureaucratically managed rather than a name to be creatively championed. Branding is something you do to cows."----Roy Disney
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Disney channel turns up as the number one, essentially creator of a brand image. And when the Disney channel is doing as well as it does, or is doing, it has a very positive impact on the Disney brand which has been the halo effect on all of our Disney branded businesses which is great."
------------Robert Iger, speaking at Bear Stearns 17th Annual Media, Entertainment & Information Conference, March 9, 2004.
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