1.0<Tab/>Introduction <Tab/>The business world has never encountered change so rapidly as today. Taking an retrospective look at the businesses globally in the most recent hundred years, well-known multinationals failed, or even disappeared, however there are some still performing brilliantly. The question for consideration: what determined the success and failure of these companies ? How to distinguish whether a company is growing or shrinking? What measurements should …showed first 75 words of 3449 total…

…showed last 75 words of 3449 total…issues, they may change over time being influenced by external and internal changes, some may even cease to be relevant. Armed with such an insight, the company has to perform the next step - to implement action to ensure the dynamics of the organization's business activities are re-aligned to these factors. It is important to constantly monitor, re-evaluate the execution of the second step to ensure state of the business activities are meeting planned objectives.