One of the biggest recent trends in Internet technology is the infiltration of advertising into all aspects of interaction with the web. Spy ware, whilst considered an annoyance by many individuals, is a clever attempt by web marketers to target Internet users with the advertising they want at the right time while in the convenience of their own homes. Spy ware is software designed to detect what customer's Internet browsing patterns are and based on …showed first 75 words of 1133 total…

…showed last 75 words of 1133 total…point of view it must have some benefits. The benefits are apparent upon analysis that the company's staff is no longer required to spend as large an amount of time "thinking" about how to reach their target audience. The most powerful weapon of the future appears to be knowledge and by finding out that may have an interest in their product, companies will have a chance to utilize this knowledge in the best way possible.