INTRODUCTION This report looks at Virgin Rail Ltd, which is a subsidiary of Richard Branson's Virgin Group Ltd. Virgin Trains are one of the largest passenger train operators in Britain with more than 1600 services a week calling at over 130 stations. Virgin Rail operates two franchises, the West Coast Main Line and CrossCountry Trains. Birmingham is the hub of the Virgin Trains network from which frequent services are provided to London, Manchester, Sheffield Reading and Bristol …showed first 75 words of 2999 total…

…showed last 75 words of 2999 total…to identify the competitor actions in the market. Marketing department has to carry out the situation analysis and identify existing and new market segments and trends. They need to analyse Virgin's core competencies to meet the opportunities and threats. Finance: The investments in the new high-speed trains will require financial resources to support market penetration and obtain market share. Finance needs better controls to forecast resources need for the investments and measure spending against forecast