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…showed last 75 words of 835 total…can achieve a personal approach where as the likes of Compaq can not. Conclusion Business building is complex, but it can be approached in a logical, well-organized fashion. Marketing principles, such as focusing on customers, are constants in business development. Technology is host to growing competition but also great opportunities if pursued in the right planning and strategies. A Company must market their products or services as if their livelihood depends on it-because it does.