"Traditional Ethical Issues Facing Marketing Researchers"
Title: "Traditional Ethical Issues Facing Marketing Researchers"
Category: /Literature
Details: Words: 676 | Pages: 2 (approximately 235 words/page)
"Traditional Ethical Issues Facing Marketing Researchers"
Category: /Literature
Details: Words: 676 | Pages: 2 (approximately 235 words/page)
"Traditional Ethical Issues Facing Marketing Researchers" was a
surprise. First, I was surprised that there were so many ethical issues to take into
consideration and then I was surprised by the complexity of some of the scenarios. For
example, scenario 5 when the clients product management team wants to omit damaging
research from the formal report in order to avoid negative product image. The research
company wants to meet the needs of its client but "doctoring"
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that set guidelines of code of ethical for researchers were
identified. Like anything, I figured that marketing research has it share of deception;
however, I would have never guessed that deception was a common practice of
organizations. In addition, every time I log-on or receive a telemarketer call, I will
wander who violated my privacy, selling my information. The article afforded me some
valuable knowledge of research marketing, especially the responsibilities of researchers
and clients.