1.0INTRODUCTION McDonald is the world's leading food service retailer with more than 30,000 restaurants in 119 countries serving 46 million customers each day. Approximately 85 percent of McDonald's restaurants worldwide are owned and operated by independent, local businessmen and women. In this report, we have looked at McDonald international operations in order to help us gain an insight into the forces facing the corporation. 2.0Marketing problems The management problems reveal that McDonald is facing declining sales in its major …showed first 75 words of 3143 total…

…showed last 75 words of 3143 total…suading the 18 to 24-year-olds who have abandoned McDonald's...'. It can be said that McDonald's initiatives aimed at reviving sales growth by offering meals more suited to an increasingly health-conscious public backed by aggressive marketing campaigns are beginning to pay dividends as seen from the first six months trading figures in the US. However, the same figures also revealed that in spite of the new strategies, European markets are still facing declining sales figures.