Over the years different organisations have to develop strategies to survive in an ever-changing business environment. Strategies exist at a number of levels in an organisation (Exploring Corporate Strategy - Johnson and Scholes). Every organisation has a strategy at anytime, although they may not used the word deliberately. If these businesses are to become successful, then innovation and change must be at the heart of their strategic management. Exploring Corporate Strategy (Chapter 2), warned that the …showed first 75 words of 1829 total…

…showed last 75 words of 1829 total…as a central actor. (Adoptation) 2.<Tab/>Porter sees it as competeitive advantage, which includes differentiation of products and services, focus on the business objectives and mass production. 3.<Tab/>Hanel and Prahalad see it as core competence. The important point to remember is "In organisations strategy is about two things - deciding how far you want your firm to go, and how to take it there," The Economist (1998).