"With the entire world as a market and national borders becoming increasingly meaningless, the potential for organizations to grow and expand is almost unlimited" (Robbins, 2003, p. 101), and business is increasingly international due to increasing sales and accessing resources(Wild, 1999). In such circumstance, organizations must learn how to survive and prosper in a global environment that is highly dynamic and unstable. Managers in this setting not only deal with a set of social , economic, legal and …showed first 75 words of 1386 total…

…showed last 75 words of 1386 total…Tech helps MTV evolve", World Trade, June 1996. P:10. l<Tab/>Robbins, Stephen P., Bergman, Rolf, Stagg, Ian and Coulter Mary(2003). Management. Australia. l<Tab/>Talkington, Andy, "Global leadership: What chemical industry CEOs think about managing the global enterprise", Chemical Market Reporter, July 2001.P:34. l<Tab/>Wild, John J., Wild, Kenneth L. and Han, Jerry C.Y.(2000). International Business: An integrated approach. United State.