The importance of customer satisfaction in service organisations

Title: The importance of customer satisfaction in service organisations
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2850 | Pages: 10 (approximately 235 words/page)
The importance of customer satisfaction in service organisations
Explain the importance of customer satisfaction in service organisations The aim of this essay is to explain the importance of customer satisfaction in service organisations. Clear meaning of the customer satisfaction has been provided along with the causes and results from the effective implementation. J. Heskett's "service-profit chain" model has been used in order to understand the relationships between profitability of a service organisation with customer satisfaction and loyalty and the outcomes of this relationship. …showed first 75 words of 2850 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
…showed last 75 words of 2850 total…F. Piercy, Customer Satisfaction and the internal market: Marketing our customers to our employees, Journal of Marketing Practice: Applied Marketing Science; Volume 1 No. 1; 1995. 8."The satisfaction and retention of front line employees", R. T. Rust, G. L. Stewart, H. Miller, D. Pielack, International Journal of Service Industry Management, 1996. WEB SITES 1.http://www.singaporeair.com/saa/app/saa 2.http://search.global.epnet.com/athens.asp 3.http://www.emeraldinsight.com/athens.htm 4.http://web.lexis-nexis.com/xchange-international/athens

Need a custom written paper?