Introduction. Business to consumer websites are very helpful tools for shopping and making purchases. A shopper no longer has to drive to the mall to pick up a few items, they can just surf the web and have their items shipped in a day or two. I have explored two web sites both within the same industry - beauty industry. First, The brief information of both companies will be presented. Then I will compare these …showed first 75 words of 1837 total…

…showed last 75 words of 1837 total…services of each of them, it is possible to choose the best shop for price, quality of the goods and safety. Reference: Beautybay web site: www.beautybay.com Kotler Ph., Armstrong G, (1999), Principles of Marketing, 2nd European Edition, Prentice Hall Europe Strawberrynet web site: www.strawberrynet.com Walk K., (1998),How to write a comparative analysis, Writing Center at Harvard University. Available on <http://www.fas.harvard.edu/%7Ewricntr/documents/CompAnalysis.html>