Introduction The Vermont Teddy Bear Company (VTBC) was founded in 1981 by John Sorinto. Unfortunately, for John, the company became to big for him to oversee since he was an entrepreneur. However, he gracefully stepped down in 1995 and supported the hiring of a new CEO that would lead the company into its future success (Vincelette, p. 27-3). One thing that has remained is the companies focus. The Vermont Teddy Bear's "...focus has been to design, manufacture, …showed first 75 words of 1895 total…

…showed last 75 words of 1895 total…Bear Company (2004) www.vtbear.com Vincelette, Joyce P.; Fogarty, Ellie A.; Patrick, Thomas M. and Wheelen, Thomas L. (2004) Strategic Management and Business Policy. Case 27: The Vermont Teddy Bear Co., Inc.: Challenges Facing a New CEO. (pp. 27-1 - 27-21) Upper Saddle River, NJ. Pearson Education, Inc. Wheelen, Thomas L. & Hunger, J. David. (2004). Strategic Management and Business Policy. (9th Ed.) (pp. <Tab/>51- 102). Upper Saddle River, NJ. Pearson Education, Inc.