Advertising has become the foundation and economic means of the mass media. Today, it is a $180 billion industry. Americans are exposed to over 3,000 advertisements a day, which makes advertising one of the most powerful forces in society. All sources of media survive on advertisements, especially magazines. Magazines use advertisements for income, marketing, and also supporting their editorial content and beliefs. According to Professor James Lull, the mass media introduce elements into individual consciousness that would …showed first 75 words of 2146 total…

…showed last 75 words of 2146 total…Hegemony," in Gender, Race, and Class in Media, 2nd ed. Edited by Gail Dines and Jean M. Humez. Thousand Oaks, CA: Sage Publications Inc., 2003. Ouellette, Laurie. "Inventing the Cosmo Girl: Class Identity and Girl-Style American Dreams," in Gender, Race, and Class in Media, 2nd ed. Edited by Gail Dines and Jean M. Humez. Thousand Oaks, CA: Sage Publications Inc., 2003. Rostankowski, Alison. "JMC 460: Gender and the Media," Lecture, University of Wisconsin - Milwaukee, Milwaukee, WI, Fall 2005.