Caterpillar Inc., which is headquartered in Peoria, Illinois, has dominated the world in earth moving, construction, and materials machinery for more than 75 years. Their global dominance created a dormant and risky environment. Komatsu, who is a leading Japanese competitor, gained market share by offering low cost, high quality options in a variety of product lines while Caterpillar was busy raising prices in their existing product lines at an average of 10% per year. Caterpillar executives disregarded …showed first 75 words of 2679 total…

…showed last 75 words of 2679 total…newsitem.asp?id=5780 Harvard Business School, July 1991. Caterpillar Inc.: George Schaefer Takes Charge http://www.briefing.ft.com/ftsurveys/sp5d7e.html http://www.cat.com/about_cat/company_information/03_mission/mission.html Jusko, Jill. "Caterpillar Program Aims To Drive Down Costs, Improve Collaboration." Industry Week 24 Sep 2001. 14 Apr 2004 <http://www.industryweek.com/news/3438.asp>. Hamel, Gary. C.K. Prahahlad. Competing for the Future, (Harvard Business School, 1994). ISBN 0-87584-716-1.