Introduction East Asia has been developed rapidly and created remarkable economic growth since 1970's. Multinational enterprises (MNEs) believe that investment in Asia can reduce costs and enlarge their markets worldwide because of cheaper labors and bigger opportunities. Taiwan is a country located in South Pacific region. It is one of the most developed countries of this region and is characterized by advanced technology and heavily relying on international trade. It is placed in the central …showed first 75 words of 3956 total…

…showed last 75 words of 3956 total…existing clients' overseas branches. However, Hong Leong Group should require more information of local market and new trends. Moreover, it should have fully investigation of existing firms before entering the market. They have to know the firms in depth, which they might have merger or acquisition with such as their financial stability, organizational culture and working environment. Then, it can be said that Hong Leong Group will have a successful expansion in Taiwan's insurance market.