"The flapping of a butterfly's wings in Brazil may make the difference between calm weather and a tornado in Texas next month." (Gleick, 1987). In a shrinking world, enabled by technology and typified by increasing degrees of integration across industries and regions, relationships are stronger and the cascading effect of a small change is enormous in terms of both magnitude and speed. In such a scenario where the future is unpredictable and the environment turbulent, the …showed first 75 words of 1498 total…

…showed last 75 words of 1498 total…in speedy reaction. This would enable the organization to be 'reactive' rather than 'proactive' in its approach and felicitate effective utilization of resources and help it retain competitive advantage through quick adaptation to the changing environment. This study recognizes the need for a change from strategic planning and proposes a model to transform an organization into a highly sensitive and agile organization. In short, we propose that the best strategy is no strategy at all.