Super Bowl advertising: What really works? Introduction. 1. Introduction. Once a year almost the entire U.S. population sits down to watch the same program, the Super Bowl. But they are also watching scores of brand new commercials. The commercials they are watching are produced by the best and the brightest in the business using immense amounts of money. At a record average of $2.2 million dollars per 30-second spot, 25 percent more than 1999 commercial spots, each commercial …showed first 75 words of 1372 total…

…showed last 75 words of 1372 total…are extremely valuable in analyzing tracking survey results and in defining the optimal target market for a brand. Conclusion What other event, and what other medium besides network television could reach 100+ million men, women and children simultaneously and hold their collective attention for four hours? So, despite the rapid emergence of the Internet as an advertising medium and ever-declining primetime ratings, network television is still the king of all media, at least for event broadcasts.