Strategic Theories
Title: Strategic Theories
Category: /Business & Economy/Marketing and Advertising
Details: Words: 9597 | Pages: 35 (approximately 235 words/page)
Strategic Theories
Category: /Business & Economy/Marketing and Advertising
Details: Words: 9597 | Pages: 35 (approximately 235 words/page)
Introduction
Strategy theories can be applied uncritically to the management of quality. Opposing strategy paradigms are used as the basis of ideologically polar views with little consideration of any alternative points of view (see for example: Firat, 1985; Shrivastava, 1986; Venkatesh, 1985). Using an ideological approach to strategy that may not be appropriate for the environmental conditions in which a company operates can lead to company failure (e.g. Barr, Stimpert, & Huff, 1992).
The historical reasons for
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