Strategic Theories

Title: Strategic Theories
Category: /Business & Economy/Marketing and Advertising
Details: Words: 9597 | Pages: 35 (approximately 235 words/page)
Strategic Theories
Introduction Strategy theories can be applied uncritically to the management of quality. Opposing strategy paradigms are used as the basis of ideologically polar views with little consideration of any alternative points of view (see for example: Firat, 1985; Shrivastava, 1986; Venkatesh, 1985). Using an ideological approach to strategy that may not be appropriate for the environmental conditions in which a company operates can lead to company failure (e.g. Barr, Stimpert, & Huff, 1992). The historical reasons for …showed first 75 words of 9597 total…
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…showed last 75 words of 9597 total…Selectivity and Selective Perception: An Investigation of Managers' Belief Structures and Information Processing, Academy of Management Journal, Vol.31,No.4,pp.873-896. Weber, M. (1947) The Theory of Social and Economic Organization, Trans. Parsons, T. Free Press. Weick, K. E. (1995) Sensemaking in Organizations, Sage Publications. Wernerfelt, B. (1984) A Resource-based View of the Firm, Strategic Management Journal, Vol.5, pp.171-180. Whittington, R. (1993) What is Strategy and does it matter? Routledge. Wilson, D.C. (1992) A Strategy of Change, Routledge.

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