I.<Tab/>Introduction Enviro-Friendly Inc. is a privately owned Canadian manufacturing company specializing in biodegradable personal hygiene products. Enviro-Friendly Inc. is a new company that established itself in the market place a year ago. Recently, Enviro-Friendly Inc. became ISO 14001 compliant. The product lines are non-toxic and safe for the environment. Enviro-Friendly Inc. specializes in disposable diaper for babies, bladder protection for seniors and feminine hygiene products. Our target markets are conscientious …showed first 75 words of 1317 total…

…showed last 75 words of 1317 total…amp;lt;Tab/>Conclusion In conclusion, Enviro-Friendly Inc. provides a niche in the market place that no other company provides at this time. Enviro-Friendly needs to be market driven and continually researching customer's needs. Consumers want high quality and are willing to pay more if it means a safe environment. Total Quality Management will lead to customer satisfaction. All of Enviro-Friendly management supports TQM because they know it will affect the bottom line.