1. Introduction Starbucks Coffee Company was founded in 1971, opening its first location in Seattle's Pike Place Market. Starbucks is the world's leading retailer, roaster and brand of specialty coffee with coffeehouses in North America, Europe, Middle East, Latin America and the Pacific Rim. Worldwide, approximately 33 million customers visit a Starbucks coffeehouse each week. It also sells a range of teas, Italian-style espresso beverages, cold blended beverages, baked goods, confectionery, coffee brewing equipment and a range of …showed first 75 words of 6296 total…

…showed last 75 words of 6296 total…Starbucks. Tea & Coffee Asia (2004). Retrieved: May 6, 2005, from http://www.teacoffeeasia.com/ad.htm. The market for consumer foodservice - Starbucks Corp. / company profile (2004, September). GMID Market Reports. Retrieved: May 6, 2005, from http://www.euromonitor.com.simsrad.net.ocs.mq.edu.au/gmid/default.asp. The market for hot drinks - Starbucks Corp. / company profile (2004, May). GMID Market Reports. Retrieved: May 6, 2005, from http://www.euromonitor.com.simsrad.net.ocs.mq.edu.au/gmid/default.asp.