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…showed last 75 words of 2553 total…can occur. Social learning theory maintains that violent behaviour is learned through "modelling". Furthermore, rewards and punishments ultimately reinforce this behaviour. Therefore, when kids see their favourite sports heroes on TV, they are more than likely going to try and imitate them. So, those who happen to idolize an enforcer from a NHL hockey team may see violence as an acceptable means for making it to the NHL where, subsequently, millions ($) are to be made.