1- What makes supply chain management at Sport Obermeyer so challenging? The biggest challenge Sport Obermeyer is facing is uncertainty. The demand for each of the styles is completely un-deterministic and is very hard to predict. At the same time, Obermeyer production cycle is very long which is making it nearly impossible to adapt to the market. On one hand, if the produced items do not sell, Obermeyer incurs the loss of manufacturing cost. On …showed first 75 words of 897 total…

…showed last 75 words of 897 total…amp;lt;Tab/>Increase Market insight: o<Tab/>Obermeyer performance highly depends on the market reaction. Thus it is crucial for Obermeyer to be in touch with the consumer. Obermeyer needs to have more ways to get more information as early as possible. This can be achieved by having more market research done with lead users and more Obermeyer retail stores to have direct interaction with the real customers.