1. Strategic direction of Southwest airlines: Southwest Airlines practices unconventional approach to its overall operations in order to make is the most profitable airlines. Its online reservation system does not rely on agents or other third parties to do the reservation rather its online reservation can only be done through the airline's website. This helps in saving millions of dollars in commissions to agents. 2 Causes of change in technology at Southwest Airlines: Southwest Airlines recognized ahead …showed first 75 words of 403 total…

…showed last 75 words of 403 total…website by offering one free roundtrip after every four roundtrip purchases. 6. What role does data play in the future of Southwest Airlines? Southwest Airlines has implements a routed TCP/IP network switching from its older proprietary network protocol, its still in its infancy stage and right now it just handles primary operational traffic and linking check in terminals at 51 airports, 9 reservation hubs and southwest's head quartets, its eventually slated to handle passenger reservations and updates.