The deregulation of the United States domestic civil aviation industry in 1978 saw airlines begin to compete freely. However, the capital-intensive nature of the business, along with undifferentiated products and services, has led to over 100 airline bankruptcies since then. In the light of this context, Southwest's ability to compete is particularly interesting as it has not only continued to expand, but has been the only one to earn a profit every year since 1973 (Freiberg, 1998, p. 4-5). …showed first 75 words of 1057 total…

…showed last 75 words of 1057 total…netads.html Southwest Airlines. (2003). Southwest Airlines Investor Relations. Retrieved Jan 30, 2004 from the World Wide Web: http://www.iflyswa.com/about_swa/financials/investor_relations_index.html<Tab/> Southwest Airlines. (2004). Southwest Airlines News Releases. Retrieved Jan 30, 2004 from the World Wide Web: http://www.iflyswa.com/about_swa/press/prindex.html Southwest Rapid Rewards. About Rapid Rewards. Retrieved Jan 30, 2004 from the World Wide Web: http://www.iflyswa.com/rapid_rewards/about_rr.html