Business Essentials-Unit 4 Southwest Airlines: How One Airline Positions Itself in a Competitive Market Southwest Airlines is a different kind of airline. It has positioned itself in this manner from inception in 1971. It has defined both its internal and external customers and is committed to them as a business. More importantly, this company has taken on the concept of keeping its employees happy and it will have good outcomes. This has proven to be true. One …showed first 75 words of 1203 total…

…showed last 75 words of 1203 total…customer_service_commitment/customer_service_commitment.html>. "The "LUV" Airline." 16 03 2003. Southwest Airlines. 17 Apr 2004. <http://www.southwest.com/swa_people/030203_swa_people.html>. "We Weren't Just Airborne Yesterday." 11 03 2002. Southwest Airlines. 17 Apr 2004. <http://www.southwest.com/about_swa/airborne.html>. Allanbaugh, Eric. "Deliberate Success: Realize Your Vision With Purpose, Passion and Performance." Allenbaugh Associates, Inc.. 17 Apr 2004. <http://www.allenbaugh.com/gems/3-SouthwestAirlines.pdf>.