The key publics that BP should take into account are as follows: <Tab/>Environmental Groups <Tab/>Consumers <Tab/>Investors <Tab/>Media <Tab/>Government/Regulatory Authorities The diagram below (Figure 1.1) is a representation of some of the multifaceted relationships between BP and its publics/stakeholders. It is clear that the assortment of communication channels used to …showed first 75 words of 543 total…

…showed last 75 words of 543 total…also translates to positive conditions for investors. "Through sustainable development we integrate the economic, environmental and societal aspects of our business to achieve sustained financial success, safeguard our environment and develop our reputation as partner and provider of first choice for all of our stakeholders. Sustrainable development is not just about the environment and social concerns; it's very much about economic performance too. For these reasons it makes good business sense" (www.shell.com 2003). Figure 1.1