TABLE OF CONTENT 1: Executive summary3 2: Background of case; 3: Chinese business environment. 5 A: PEST analysis. 5 4: Chinese TV industry. 6 5: Participation of Samsung in China. 7 6: SWOT analysis. 8 7: Issues and Analysis. <Tab/><Tab/><Tab/><Tab/>10 A: Issue 1 10 B: Issue 2<Tab/><Tab/><Tab/><Tab/><Tab/&…showed first 75 words of 4027 total…

…showed last 75 words of 4027 total…name in China. Its now their responsibility to maintain this aspect through proper strategies and governance. REFERENCES: 1: www.samsung.com 2: http://www.businessweek.com/magazine/content/02_09/b3772138.htm 3: http://kn.koreaherald.co.kr/SITE/data/html_dir/2001/05/05/200105050019.asp 4: http://www1.chinadaily.com.cn/bw/2002-04-02/64891.html 5: http://www.bizasia.com/companies_/euapw/samsung_closes_mobile_phone.htm 6: Beamish, P., A. Morrison, A. Inkpen and P. Rozenzweig (2003), International Management, Fifth Edition, Irwin, Sydney: henceforth BMIR.