Rio Bravo IV - Case Analysis Question 1. Are there any justifiable reasons for this response by NUMMI/Toyota people? Or was it just nit-picking? Yes, there are justifiable reasons. In the Japanese culture, quality is the one of the most important determinates in choosing a supplier. They had specific standards that they developed and applied throughout their entire organization, they expected the same from their supplier (Garbage in - Garbage out premise). They saw promise …showed first 75 words of 660 total…

…showed last 75 words of 660 total…We must take into account their expectations in their culture in order to provide them with a high quality product. The ability for an organization to adapt to a foreign culture's demand gives a firm a marketable competitive advantage. Many times these firms that have such "high" demands only want the best possible product. By learning their "best practices" and adapting to a customer's needs a firm gains needed information on the changing global environment.