Retailing is an ancient art that has been practiced from the early years of mankind. In any format, retailing involves the sale of goods and services to the final consumer. It has evolved over the years from being a form of barter to the very technologically sophisticated e-tailing present in modern days. As consumers have become more sophisticated and savvy retail has evolved accordingly. 'Bringing stores to shoppers-not shoppers to stores' is one such evolutionary …showed first 75 words of 1683 total…

…showed last 75 words of 1683 total…consumer. In conclusion, the concept of bringing stores to consumers is a very innovative and revolutionary concept in retail evolution. Though this concept is very innovative its implementation still closely follows the patterns described by the four retail evolution theories. Wheel of retailing, retail life cycle, environment theory and conflict theory all prove that no matter how innovative a concept may seem in retail but it eventually follows the same pattern as the previous innovation.