Resene Paints<Tab/><Tab/><Tab/><Tab/><Tab/> Opportunities & Threats<Tab/><Tab/><Tab/><Tab/><Tab/><Tab/> <Tab/>Resene Paint has many attributes that set them apart …showed first 75 words of 388 total…

…showed last 75 words of 388 total…amp;lt;Tab/>Another threat is their inability to initiate a product launch. The people at Resene let word of mouth be their advertising campaign and allow the product and it's quality to speak for itself. <Tab/>Resene faces many threats where their cost structure is concerned. Because they are such a small company that prides themselves in quality, they have a major cost disadvantage compared to their competitors.