Abstract This is a report into the Egg plc - an online financial services company. It focuses on SWOT analysis and gives recommendations in term of financial services marketing in order to improve performance of its business. Contents I.<Tab/>Introduction II.<Tab/>SWOT analysis of Egg plc III.<Tab/>Conclusion IV.<Tab/>Theories V.<Tab/&…showed first 75 words of 2737 total…

…showed last 75 words of 2737 total…products over other traditional banks to improve its performance of business. References Bintner, M. J., Zeithaml, V.A. (2000), Services Marketing (international edition), McGraw-Hill Higher Education, UK Harrison, T., (2000), Financial services marketing, Prentice Hall, UK Jun. M., Cai, S., (2001), International Journal of Bank Marketing, Vol. 19, No. 7, pp. 276-291 http://www.mori.com/polls/2002/egg-feb.shtml http://www.shibuidata.com http://www.prudential.co.uk/prudentialplc/aboutpru/ourbusinesses/eggplc/ http://www.cityequities.com/cr/egg_plc.asp