In developing a public relations campaign strategy, those responsible for the campaign's success must answer a number of critical questions. First and foremost among the questions to be addressed: What specifically is the campaign's objective? Once the objective has been clearly defined further decisions can be made in regard to defining the campaign's public, developing crisis and tactical plans, evaluating the business implications of the PR campaign, and identifying potential benefits and risks associated with …showed first 75 words of 2403 total…

…showed last 75 words of 2403 total…to new customers they may withhold any recommendations of the company for an investment opportunity. Finally, if customers do decide to take their business elsewhere, and if investors make the decision to not invest in the company, there may be a risk of employee layoffs due to decreased demand for the company's product. Benefits and risk: a delicate balance that must be judged correctly before a public relations campaign can have any hope of success.