Product marketing - the wet shave Market
Title: Product marketing - the wet shave Market
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1905 | Pages: 7 (approximately 235 words/page)
Product marketing - the wet shave Market
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1905 | Pages: 7 (approximately 235 words/page)
Introduction & Background
As the marketing manager for Wilkinson Sword I have been asked to prepare a report to explain the reasons why Gillette invests heavily in new product development and promotion. I will look at Gillette's product and branding strategies and consider how these impact other elements of the marketing mix
Gillette have launched their new product, it's a partially new product called the Mach 3, it has had minor changes from their existing
showed first 75 words of 1905 total
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
showed last 75 words of 1905 total
responded with their launch of the Quattro.
With the recommendations I have made in conjunction with the existing launch strategies, Wilkinson Sword will challenge the market leadership, increasing their number of users and most importantly boost market share and profit margins.
Bibliography
H Mintzberg, J B Quinn, S Ghoshal. (1999) 'The Strategy Process' Revised European Edition.
G Johnson, K Scoles. (2002) 'Exploring Corporate Strategy Text and Cases' Sixth Edition
M Barratt, A Mottershead. (1998) 'Understanding Industry' Fourth Edition