We shall examine a crisis issue, initially raised in the U.S., concerning the revealed carcinogenic benzene impurities in the famous Perrier bottled water. In the growing U.S. bottled water market, Perrier is the largest water company, heaving 9 brands and commanding 57% of the U.S. market for imported bottled water, with following large sales and revenues. The major elements of this success lie on the very efficient reputation management of the company, based on …showed first 75 words of 808 total…

…showed last 75 words of 808 total…strategy principles for Problem Solving and Damage Control during the crisis, it seems to me that this company has not properly applied these principles (Communication, External Relationship Tasks, Monitoring Events). Especially in the corporate communication field there has been an obvious differentiation between the source company and its American subsidiary, showing that there has been no effort to homogenize the corporate culture. Also, all movements done show panic and lack of proactive crisis management plans.