Summary: The article "Lijjat Papad" describes the successful entrepreneurial venture set up by seven semiliterate women from a small community in rural India. The article gives an account of the setting up and functioning of the Sri Mahila Griha Udyog Lijjat Papad (SMGULP). It charts the growth of the organization and shows how it became worth Rs. 3 billion in four decades. The objectives of the organization and its core values and principles have also been …showed first 75 words of 732 total…

…showed last 75 words of 732 total…distinction and do not declare themselves as an organisation for poor or needy women. It follows the Gandhian philosophy of equality. There is no place for prejudice on the basis of caste or religion, and democracy in its truest form is encouraged.. Valuing people and under-standing their problems has created for Lijjat a sound and sustainable business model. Jyoti Nayak (April 15, 2005). The incredible story of lijat papad (http://www.rediff.com/money/2005/apr/15spec.htm)