Monsanto's products and technologies Monsanto is a life sciences company with three separate businesses that share both a common goal, and the technologies to achieve that goal. These three separate businesses include agriculture, pharmaceuticals and food ingredients. Within these business entities, Monsanto has a wide range of products, including herbicides (Roundup), pesticides (DDT), agricultural biotechnology (BST), pharmaceuticals (Nutrasweet) and genetically engineered produce (soy beans) just to name a few. Monsanto's products are developed through genomic …showed first 75 words of 1503 total…

…showed last 75 words of 1503 total…by over 20 government agencies. These are two elements that were not influential to the European consumer. The ads failed to take a compassionate and fresh approach to the situation, and instead continued to approach the situation with an antagonistic and aggressive demeanor, which further alienated European consumers. Were Monsanto to have taken a softer, "show me, don't tell me" approach as cited in Shoemaker's article, perhaps a greater level of success could have been achieved.