The advert for shelter is about the homeless shelters and why we should support them. The object of this advert is to make you feel sympathy for the homeless and want to help them. It makes you think about the fact that the stereotypical image of the homeless is in most cases wrong. They do this by using many different presentational devices. Firstly they use individual photographs of homeless people to make you feel sympathy …showed first 75 words of 730 total…

…showed last 75 words of 730 total…are "Janice", "her parents broke up when she was ten" and "three years ago mark's farther threw him out". It also makes you realise that they are the same as you and did nothing to deserve homelessness. This makes you sympathise with their cause. We then see their plea for your donations, they use the word "gift" to suggest giving willingly and they also use the word "today" to give it a sense of urgency.