Measuring Service quality and what is service quality. Points about service quality gaps, importnace of service quality management and recommendations.
Title: Measuring Service quality and what is service quality. Points about service quality gaps, importnace of service quality management and recommendations.
Category: /Business & Economy
Details: Words: 636 | Pages: 2 (approximately 235 words/page)
Measuring Service quality and what is service quality. Points about service quality gaps, importnace of service quality management and recommendations.
Category: /Business & Economy
Details: Words: 636 | Pages: 2 (approximately 235 words/page)
Detailed Outline: Measuring Service Quality
1.<Tab/>Introduction
<Tab/>Defining quality in a service environment. Expectation and experience of customer set the perceived quality. The importance of service prospective in a business defined.
<Tab/>Customer driven market where competitive advantage achieved through the maximization of service quality that fulfil customer's needs and wants.
<Tab/>Management of service …showed first 75 words of 636 total…
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…showed last 75 words of 636 total…Tab/>The growing importance of service quality in service or non-service businesses.
<Tab/>Different ways of measurement of service quality conducted in different ways and manners under different business scope.
<Tab/>Importance of closing gaps.
<Tab/>Measuring service quality as a way to achieve competitive advantage through continuous improving and changing in a prospective of customer driven marketing.