Maytag Corporation Written Report of a Case Analysis
Title: Maytag Corporation Written Report of a Case Analysis
Category: /Society & Culture/Education
Details: Words: 7037 | Pages: 26 (approximately 235 words/page)
Maytag Corporation Written Report of a Case Analysis
Category: /Society & Culture/Education
Details: Words: 7037 | Pages: 26 (approximately 235 words/page)
Table of contents
I. INTRODUCTION<Tab/>1
II. EXTERNAL ENVIRONMENT (see exhibit 1)<Tab/>1
A. General Environment<Tab/>1
B. Task Environment<Tab/>2
III. INTERNAL ENVIRONMENT (see exhibit 1)<Tab/>3
A. Corporate Structure<Tab/>3
B. Corporate Culture<Tab/>3
C. Corporate Resources<Tab/>3
IV. ANALYSIS OF STRATEGIC FACTORS&
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New product advancesT5: Japanese appliance companies <Tab/>. Acquire (or merge with) a small US competitor such as Raytheon to increase US market share. Merge with a Japanese major home appliance company. Sell off all non-Maytag's brands and strongly defend Maytag's US niche. <Tab/>. Emphasize cost reduction to reduce break-even point. Sell out to Raytheon or a Japanese firm. Improve R&D process and focus customers.