A lot of video games have been created recently, especially in the sports genre. These games have a tendency to focus most of their attention on who the athlete is and the quality of the graphics. There is a great deal of work that must be done in order to create a game that meets customers' expectations. Our research has found that many of the companies that produce these types of games lack in the …showed first 75 words of 852 total…

…showed last 75 words of 852 total…consumer wants. Instead of companies just creating a game and hoping it sells they must put more thought into the process of developing a new product. The games that they are creating leave the user wanting more. Because the game does not fulfill customers' needs, the consumer will probably never buy a game produced by that company again. The game I have created allows the consumer to enjoy a realistic game that never becomes obsolete.