1. Introduction: 1.1 Purpose. The purpose of this report is to get all of the management employees of Proton in all of the departments outside marketing to familiarize with what marketing is and also to show its importance in the company. 1.2 Background. Proton is the biggest Malaysian automobile manufacturer. Proton automobiles are available in many countries such as China, Singapore, Australia, Algeria and United Kingdom. Proton has commanded the local automotive market, and will continuously dominate in …showed first 75 words of 2525 total…

…showed last 75 words of 2525 total…proton/index.php, accessed on 10th May 2005 Proton Edna, http://www.proton-edar.com.my/company_info/overview/company_info.php?currentSceneSec=0101¤tScene=0100¤tButton=1, accessed on 11th May 2005. Hein, K. (2004) "Brand week". Vol. 45 Issue 21, p24, 4p, 2 charts. Valentine, V. & Gordon, W. (2000), "The 21st century consumer: A new model of thinking". International Journal of Market Research, Vol.42, Iss. 2; pg. 185, 24 pgs Mercedes Benz, http://www.mercedes-benz.com/, accessed 11th May 2005