Marketing report for Gillette Singapore
Title: Marketing report for Gillette Singapore
Category: /Business & Economy/Marketing and Advertising
Details: Words: 7571 | Pages: 28 (approximately 235 words/page)
Marketing report for Gillette Singapore
Category: /Business & Economy/Marketing and Advertising
Details: Words: 7571 | Pages: 28 (approximately 235 words/page)
Executive Summary
This report sets out by analyzing one of Gillette(S)'s successful launched product series, the non-disposable shaver - Mach3 series. For convenience, word "Mach3" is used, in this report, to represent the Mach3 series.
Mach3's competitive positioning in the local male shaving market is analyzed. Throughout the report, opinions - such as comments and recommendations, were made based on analysis performed.
Detailed analysis on Gillette's current marketing situation was done through
showed first 75 words of 7571 total
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
showed last 75 words of 7571 total
www.Schick.com
http://www.fairprice.com.sg
http://www.iras.gov.sg/ESVPortal/ct/pfv_ct_b.2.2_what+are+the+tax+rates.asp
Gillette Investor Fact Sheet
The Gillette Company, Annual Report 2000, Part 1 p.2.
Information sheet from Gillette, Gillette Singapore 2004
Cutting Edge: Gillette's Journey to Global Leadership by Gordon McKibben
Market Planning - Principles into practice, by Marian Burk Wood
Market-Led Strategic Change, by Nigel F.Piecy
Marketing Management and Strategy, by Peter Doyle