Marketing plan for Volkswagen -New beetle Cabriolet
Title: Marketing plan for Volkswagen -New beetle Cabriolet
Category: /Business & Economy/Marketing and Advertising
Details: Words: 3270 | Pages: 12 (approximately 235 words/page)
Marketing plan for Volkswagen -New beetle Cabriolet
Category: /Business & Economy/Marketing and Advertising
Details: Words: 3270 | Pages: 12 (approximately 235 words/page)
Executive Summary
This document is a marketing plan for Volkswagen -New beetle Cabriolet, effective for the years 2004 to 2005. The objective of this plan is to recommend strategies that launch the New beetle Cabriolet.
Volkswagen's market share is growing and it is standing in 9% market share in the global car market. And we want to position the Volkswagen brand as a global leader in the quality car market.
<Tab/>The environment and
showed first 75 words of 3270 total
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
showed last 75 words of 3270 total
http://bulletin.ninemsn.com.au/bulletin/eddesk.nsf/All/12204BAA0AFF23F4CA256CE2001527D6 (ART OF THE AUTOMOBILE)
Volkswagen is not only concentrating on optimising drives. In association with the mineral oil industry Volkswagen is also accepting the challenge of developing new fuels. This will create a tremendous potential for improvements.
The objective is to replace fossil fuels by renewable sources of energy. This will actively protect our climate and preserve our limited resources.