1.Introduction Quality Kraft Carpets Ltd is a British company specialising in good quality woven Axminister carpets. It was founded in 1989 by William Jackson and John Turner. The company has not got high production capacity and they prefer to sale their products the contract customers such as hotels, restaurants, offices, large stores and loyal customers. After the changing market conditions they decided to enter foreign markets. However they hadn't got any experience in international business. In …showed first 75 words of 2710 total…

…showed last 75 words of 2710 total…company has lots of strengths, which can be a vital role in entering the market of the USA. First, it is quite profitable and financially stable. Second, it has loyal customers with much repeat business. Finally, it is expertise in the manufacture of good-quality conventionally-woven Axminster carpets that can available for product differential. In conclusion, if company will follow the ways that are indicated in the report, it will get the success in overseas market.