Marketing Tools, Means and Devices.
Title: Marketing Tools, Means and Devices.
Category: /Business & Economy/Marketing and Advertising
Details: Words: 427 | Pages: 2 (approximately 235 words/page)
Marketing Tools, Means and Devices.
Category: /Business & Economy/Marketing and Advertising
Details: Words: 427 | Pages: 2 (approximately 235 words/page)
The middle of the Marketing Spectrum encompasses all of the major and minor marketing activities, tools, means and devices used implicitly or explicitly by any nonprofit organization within its overall marketing program
The definition of a marketing tool or device is as follows: Any activities, steps, facilities or materials which impact in any major or minor way the process of marketing or communicating the organization to any of its targeted market segments.
Given this broad
showed first 75 words of 427 total
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
showed last 75 words of 427 total
Direct mail
Telephone
Personal calls
Conference calls
Incoming, outgoing WATS line
Cover of telephone directory
Word of mouth
Announcement
Billboards
Sound truck
Animals involved in action
Games VIP tennis, donkey baseball, etc.
Bazaars/sales
Stunts
Visits
Telegrams, Telex or cable
Books
Pamphlets
Brochures
Rally or special meeting
Souvenirs note pads
Imprinted pens and pencils
Drums parade/floats/flags
Drama/skits
Sandwich board
Bumper stickers
Sweat shirts
Match books
exhibits arts, antiques, handcraft
Receptions
Open house