Assignment 1 required you to assess the marketing orientation of your organisation. This dictates how it views it's customers and competitors. Assignment 2 requires you to consider competing solutions from the perspective of the customer and to construct a perceptual map of the purchase situation. You should do this for:- a) your own organisation (or one well known to you) b) a recent purchase of your own Introduce the purchase situation and examine the factors that …showed first 75 words of 2772 total…

…showed last 75 words of 2772 total…however there is not a great deal of differentiation from the other brands. Currently the market for 'Double Cab 4 X 4' vehicles is not that demanding in the Emirates and this is simply down to the fact that they are a cheaper version of vehicles already mentioned. With the cost of living ever increasing in the Emirates, this market will soon open up and those that enter the market early could do very well indeed.